ZAPTION won this year's LaunchEDU startup competition at SXSWedu, besting out Ideas Box and Pear Deck in the final round. The San Francisco, CA-based startup lets users embed text, pictures and questions in online videos and offers data analytics on they're being used. This year's competition saw applications from over 100 companies, of which 10 were invited to present at Austin. Along with the bragging rights comes a $2,500 check.