LOST MY NAME: $9 million to London, UK-based Lost My Name in a Series A round led by Google Ventures. Greycroft, The Chernin Group, Allen & Co, and Cris Conde also participated. Since 2012, Lost My Name has sold over 600,000 copies of The Little Boy Who Lost His Name and The Little Girl Who Lost Her Name, kids books with stories personalized for the reader using a customization e-commerce platform. With the funding, Lost My Name plans to launch a second personalized book. More from TechCrunch.