WANT A BITE OF THE BIG APPLE? New York City’s Department of Education serves over 1.1 million students—a bigger K-12 market than exists in many countries. To help entrepreneurs better understand its makeup and needs, the department has released a guide, “Working with NYC Schools: Insights for Edtech Start-ups.” The short PDF breaks down the process into three steps—problem and product validation, piloting in one class, and scaling to other schools—and offers guidance with points such as: “Understand and assess the motivations, incentives, and risks for each staff role.” There’s also a companion guide for teachers who may be new to adopting edtech tools.