GAMEFFECTIVE has raised $7 million from Jerusalem Venture Partners, which led the round, CE Ventures, Verint, 2B Angels, Shaked Ventures, Lipman and others. Claiming several Fortune 500 clients, the company, based in Charlotte, North Carolina, works with companies to gamify employees' sales and e-learning tasks. Gameffective's platform also provides real-time feedback and performance analytics to employees and managers. It plans to use the funding to bolster its sales, marketing and R&D teams.
