Choosing a ‘Top-Down’ vs. ‘Bottom-Up’ Approach in Edtech Sales

Opinion

|

Entrepreneurship

Choosing a ‘Top-Down’ vs. ‘Bottom-Up’ Approach in Edtech Sales

By Charles LaCalle

December 18, 2016

Choosing a ‘Top-Down’ vs. ‘Bottom-Up’ Approach in Edtech Sales

Shutterstock / grmarc

Popular on Edsurge

News

AI Meets ESL, and Teachers Are Intrigued

Opinion

We Talk About Whole Children. What About Whole Educators?

Voices of Change

How My School Used Common Sense and Collaboration to Confront AI

News

New Study Cites Growing 'Crisis' of Healthcare Costs on School District Budgets

News

In Rural Districts, AI Resources for Educators Are Scarce

Voices of Change

How a Vinyl Record Resurgence Helped Me Understand the Future of AI in Education

Popular on Edsurge

News

AI Meets ESL, and Teachers Are Intrigued

Opinion

We Talk About Whole Children. What About Whole Educators?

Voices of Change

How My School Used Common Sense and Collaboration to Confront AI

News

New Study Cites Growing 'Crisis' of Healthcare Costs on School District Budgets

News

In Rural Districts, AI Resources for Educators Are Scarce

Voices of Change

How a Vinyl Record Resurgence Helped Me Understand the Future of AI in Education

Entrepreneurship

Learn more about EdSurge operations, ethics and policies here. Learn more about EdSurge supporters here.

Read Next

News image

Financing

Ironhack Raises $4 Million to Grow Coding Bootcamps Across Europe and Latin America

News image

EdSurge Podcast

16 Education Podcasts to Check Out In 2017

News image

Take The Money Or Go It Alone?

News image

Opinion

Assessments

Seven Reasons to Rethink Educational Incentives

News image

Technology Tips

Six Strategic Steps to Digital Learning Success

News image

Online Program Management

Public Universities Are Taking Back Control Over Their Online Programs From OPMs

News image

Technology Trends

Supporting Digital Citizenship Through Ethical Monitoring

News image

Policy and Government

How the Supreme Court Is Remolding Education in 2025