ANOTHER CHATTY BOT: Signal Vine, a text messaging platform for colleges, has raised $2 million in a Series A round led by New Markets Venture Partners. Signal Vine provides a platform for campus staff to remind students about upcoming financial aid deadlines, campus events or scheduling advising appointments. Based in Alexandria, Va., the company claims 200 higher-ed institutions and college success organizations currently use the platform.
“Communication is changing quickly, and we want to help institutions keep up with these changes and reach students where they are—on their phones, texting,” Signal Vine CEO Brian Kathman said in a prepared statement. “Texting is a very personal form of communication, so it needs to be done right to be effective at the scale that universities need.”
