RULE INTENTIONS: Unruly Studios, a Boston-based provider of products to help children 6 and older learn to code, has raised $1.8 million in a round led by eCoast Angels. Amazon Alexa Fund, AT&T, Rough Draft Ventures powered by General Catalyst, Techstars, LearnLaunch and NextFab participated as well.
Founded in 2015, Unruly plans to use the money toward hiring and back-to-school sales of its flagship Unruly Splats floor buttons, which light up and react based on code children put in a corresponding app, according to a statement Tuesday. The company claims that thousands of Splats are used in schools and homes nationwide. Unruly is a former participant of the Alexa Accelerator and AT&T Aspire Accelerator.
Previous Amazon Alexa Fund education investments include Bamboo Learning and Novel Effect.