Colleges are adjusting to a lingering impact of COVID-19 shutdowns that kept kids out of physical schools at key points in their social development: It’s harder than it used to be to teach students to adjust to college life when so many are coming to campuses nervous about making social connections.
As a result, many colleges and universities are rethinking their freshman orientation programs, adding new options and doing more to help students forge relationships.
At the University of Colorado at Boulder this summer, for instance, administrators are offering incoming students three orientation options to choose from. One effort lets new students meet classmates in breakout Zoom calls. Another program brings students and families to campus for a day to learn about university traditions and how to get involved on campus. And those looking for an immersive experience can attend ‘Camp Chip’ — they’ll spend two nights on campus connecting with other students, getting to know the campus and seeing what life will be like in college.
Before the pandemic, the university’s summer orientation had been mostly online, with an in person “welcome week” before classes began. But these days there’s a greater interest (and expectation) from students and families in the need to help students feel like they belong on campus, says Joe Thomas, president of Association for Orientation, Transition and Retention in Higher Education, known as NODA.
“In 2019, I probably would have heard from parents and students, ‘It's annoying,’ ‘It's hard to get here,’ ‘How could you possibly require this in-person orientation?” he says. “Now they're like, ‘Oh we get it, we would really love to be there and watch our student get to know other folks.’ There's just more buy-in now.”
Colleges have another reason to try to get orientation right: It’s the first step to building belonging and, hopefully, convincing students to stay. That’s especially important for first-generation students and those transferring from other colleges.
“It is truly the kickoff to retention,” says Katie Murray, director of new student and family programs at Towson University. “If a student has a bad experience that starts at orientation and it continues through their first semester, we are less likely to retain that student.”
Flexibility Is Key
Many institutions are still in the process of “throwing darts at a dartboard” to see what sticks best for orientation, says Thomas, of NODA. This means they need to be adaptable, and offer a range of ways students can prepare to enter college.
Most colleges now have some online component to their orientation process that’s left over from the pandemic, Thomas says. Often the online portions are more “transactional,” he notes. Students learn about registering for classes, connect with their academic advisor and go through required trainings. The number of topics these trainings cover has increased as colleges feel pressure to better regulate artificial intelligence, create stricter free speech regulations or enforce hazing regulations, among other changes.
As a result, orientations are required to cover much more information now than even a few years ago, says Jenny Osborn, associate director of the first year experience at The Ohio State University. In Ohio, for example, state lawmakers passed anti-hazing legislation in 2021 that requires colleges to create an educational program on hazing that students can complete during orientation.
Once students have finished the online portion, colleges bring them into in-person or virtual sessions either during the summer or right before classes start to help students connect with one another.
At Towson University, for instance, students must complete a series of online modules, which typically take a total of about 35 minutes, before they come to orientation, Murray says. Then, they attend a one-day session in the summer, which can be in person or virtual, followed by a four-day program before the first day of classes.
The goal, Murray adds, is to spread information out over time, while also encouraging students to connect with one another.
“We know that sense of belonging ebbs and flows throughout a student's experience,” Murray says. “But if we can start off on the right note, that information piece can happen in a bunch of different ways.”
Creating a range of orientation options also helps colleges assess what students need, says Thomas, who is also the associate vice chancellor for student affairs at Boulder. Much of Boulder’s student population comes from out of state, he says, which makes it difficult to visit the city, where summer is one of the peak tourist times. If students can’t come to Colorado but still want to connect with future classmates, they can attend a virtual session, where they’ll be split into breakout rooms led by orientation leaders.
“We're hyper aware of making sure that our orientation programs are accessible to students, whether you have the financial means or not,” Thomas says. “We're gonna use that information to then say, ‘Ok, [for] future summers, here's what we need to be the balance to meet our first generation students with what they need, what any of our marginalized populations may need that may be different, and the population en masse for our 7,000 plus students at CU Boulder.’”
Changing Social Skills
Colleges have also begun adapting their orientation programs to the ways students’ social skills have changed coming out of the pandemic.
Many students now have a harder time saying goodbye to their families, Osborn says. Before the pandemic, about 70 to 80 percent of students would stay in residence halls during the university’s overnight summer orientation. Now more than half of the students opt to stay with their parents in a hotel. Students also usually turn to their siblings or parents for information about college rather than relying on orientation, she adds.
When it comes to choosing a date for orientation, students used to go for the earliest possible dates. Now, they want to try to coordinate with a future roommate or classmate they met online, Osborn says.
“What we're seeing student-behavior-wise at orientation is a real sense of clinging to safety,” she says.
To help students feel more comfortable meeting other students, Ohio State has begun offering more small-group and “low- risk” activities, Osborn says. Rather than hosting a large scavenger hunt, for example, Osborn says students can do jewelry making, coloring, board games and pick-up volleyball or basketball games. That way, students can connect with one or two people rather than be overwhelmed by a large group.
Other colleges have created small group atmospheres that bring students together based on similar interests or identities. This gives them a leg up when they meet each other because they already have something in common, says Gregory Wolcott, the associate vice president for student success at San Jose State University.
During San Jose State’s two-night orientation, students are split into groups of about 20 based on what they’re studying, Wolcott says. Orientation leaders host interactive activities with their groups.
CU Boulder also splits students up based on commonalities. During the university’s fall welcome program, orientation leaders host about 40 “Buff Meet Ups” for students who all have shared interests, such as gaming or music. The “meet-ups” could also be taking a tour of local restaurants or going on a hike together, which helps them connect in a smaller setting, says Lizzie Brister, director of new student and family programs at Boulder. Some of the events are also identity based, such as one for Latinx students.
Coming out of the pandemic, “there was an indication that [students] wanted to be together, they wanted to do stuff in community, but didn't know how to engage or interact with each other,” Thomas says. “Orientation programs are shifting more toward that — getting to know each other again, which is the classic thing that we try to do, but it can't just be in solely one program type.”
Orientation offices have also changed the way they train their student leaders, often to account for the same issues the pandemic has caused for incoming students.
These days many students are reluctant to sign up as orientation leaders, Osborn says. In the same way that new students don’t want to stay in the dorms, families would rather have their older students spend time at home than stay on campus during the summer, she says.
They’re also coming in with less background knowledge, Brister says. Before the pandemic, orientation leaders typically held leadership positions in high school, as a club president, for example, Brister says. Now students are coming in with less experience public speaking or facilitating a small group. Some also haven’t ever experienced an in-person orientation, but now need to lead most of the activities for the incoming class (though that has become less of an issue as students who experienced the pandemic in college graduate).
Journey leaders, as CU’s orientation leaders are called, now attend an eight-week leadership course to prepare them for orientation. They learn how to run orientation events, leadership skills and ways to engage students who may be more socially anxious, among other things, Brister says. Before the pandemic, that information was all squeezed into just four days of training.
“That's pivotal to build our culture for those student leaders of how we want to share what it means to be a Buff, how we want to present the university and be ambassadors for the university to these new students and why we’re doing what we’re doing,” Brister says. “That's been huge in building that culture for our student leaders and then hopefully communicating that to our whole incoming student population.”
And with high college costs, it’s more important than ever for colleges to offer supports and to make sure students and families know where to find that help, says Wolcott, of San Jose State.
If colleges don’t provide all the support orientation programs need, students may end up transferring to somewhere that does.
“College campuses need to understand that it's a competitive market,” Wolcott says. “If you're not rolling out the red carpet, if everyone's not on board with ‘this is orientation season and it's everybody's job,’ then campuses are really gonna struggle.”
