Lovevery, a Boise, Idaho-based provider of low-tech learning toys for young kids, has raised $20 million in a Series B round. Venture capital firm Maveron led the round. GV (formerly Google Ventures), Reach Capital, the Chan Zuckerberg Initiative and Collaborative Fund participated.
Founded in 2015, Lovevery will use the money toward research and development and new products and services, according to a statement Tuesday. The company claims its subscriber base has grown more than 10 fold in the past year and it now offers products including block toys that come with activities specific to a child’s developmental stage.
As part of the deal, Jason Stoffer of Maveron has joined the board of directors while Cat Lee of Maveron and Laura Melahn of GV will serve as observers. Crunchbase puts the company’s total amount raised to date at $26 million.
Other companies focused on early childhood to raise money this year include BabySparks, Sawyer and Tinkergarten.